Marketing technology can be amazing. It allows you to market at scale. It generates efficiencies. It helps create intricacies. It consolidates, integrates and supercharges marketing.
When it is done right that is… When it is used incorrectly, it can be a world of pain. It is cumbersome. It is error prone. It is complicated and stressful. And it is expensive.
There are good bits, there are bad bits and there are downright ugly bits… this session will take you through some useful best practice examples and explain some pitfalls of marketing technology.
Ash is Head of Marketing Automation at award-winning B2B marketing agency, Really B2B – the real results agency. Really B2B is part of XEIM – Centaur Media’s marcomms division and sits alongside respected marketing brands, Marketing Week, Econsultancy and Oystercatchers – driving excellence in marketing for the modern marketer. Ash’s expertise and passion for all things martech helps clients achieve their marketing technology ambitions, using innovative strategies and right-fit technology to drive results and achieve marketing success.