Start-ups are a category all of their own, with different cultures, quirks and expectations to their grown-up relatives. Marketing a start-up comes with its own unique breed of challenges and rewards. After 8 years’ of B2B start-up marketing, here’s what I wish someone had told me when I was starting out.
Conférenciers
Lauren Bigland
VP of Communications & Brand Strategy
@ S4M.io
Programme
Bio: Lauren Bigland specializes in marketing for the digital advertising industry. She’s been named as one of The Drum&'s 50 Under 30 and B2B Marketer's Women in Tech. Throughout her career she has worked at Teads, LoopMe and more recently S4M as VP of Communications & Brand Strategy.
