End Your Marketing Reliance on Facebook & Google's Duopoly

Mardi 22 Septembre à 17:00 (London)
(Changer mon fuseau horaire)

Rand Fishkin discusses how you can expand your marketing to sources beyond Google and Facebook to build resiliency, diversity of traffic, or competitive advantage.

Conférenciers

Rand Fishkin
Co-founder
@ SparkToro

Programme

Google and Facebook account for much of consumer time online... But they are not the only gatekeepers of attention and influence, nor can marketers who spend 90%+ of their budgets and energy on these two sources alone expect to build resiliency, diversity of traffic, or competitive advantage. High costs of traffic, high competition, and low ROI are the hallmarks of efforts poured into these behemoths. By expanding your marketing to sources like content, broader social, email, in-product marketing, webinars, podcasts, influencers, brand, PR, co-sponsorships, and more, you can dramatically improve not only your opportunities off Facebook and Google, but (ironically enough), on them, too.

About Rand:

Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.