Global Outreach: How to make your content travel

Tuesday 22 September At 12:00 (London)
(Change my time zone)

I'll be talking about how, with the team at Verve, we have created campaigns with an international reach for clients and what, we realised, works and what doesn't for outreach in different countries.


Laura D'Amato
Outreach Team Lead
@ Vervesearch


I will talk about 3 different approaches, the ones that we see the most.

1. How to create a campaign that will work across different markets?
2. How to create a campaign that will travel by itself?
3. How to adapt a campaign that struggles internationally?

With ideation and outreach examples throughout.